On October 31st, a group of teachers and students from the Digital Media Art major at the Art College of Yinchuan University of Science and Technology visited UM Ursa Major Supply Chain Group and BY Young Innovation Company, launching a corporate study tour with the theme of "Cognitive Practice and Industrial Co creation". This event was led by Guo Xin, joint partner of Shanghai BY Youth Innovation Group, and shared by Tian Guang, director of BY Youth Innovation, with the theme of "Youth Theory and Market Practice", leading students to deeply understand the cutting-edge practices of contemporary brand innovation and supply chain systems.

The innovative exploration journey of "supply chain x youthfulness"
On the day of the visit, teachers and students from Yinchuan University of Science and Technology first visited the headquarters of UM Ursa Major Supply Chain Group located in Hongqiao, Shanghai. This office space, full of design and creativity, gathers the creative power of BY Young Innovation Company and the global perspective of UM Ursa Major Supply Chain Group, becoming a vivid epitome of the integration of industry and culture

▲ Guo Xin, Co Partner of Shanghai BY Youth Innovation Group
In his opening speech, Teacher Guo Xin stated:
It's a pleasure to walk into the daily work scene of UM Ursa Major Supply Chain Group with everyone. I hope that through today's exchange, students can see how 'supply chain+youthfulness' drives brand development in two wheels and understand the entire process from creativity to product implementation. ”

Under the leadership of Guo Xin, teachers and students visited the exhibition area of UM Ursa Major Supply Chain Group and learned about the entire industry chain structure from supply chain management, product co creation, international trade, brand consulting to food industry and retail investment. Guo Xin introduced that UM has set up branch offices in China, Australia, Japan, the United States, Europe and other places, establishing a globally efficient distribution and logistics network, truly achieving "global product selection and local supply".

Theme sharing on "Youthfulness Theory and Market Practice"
In the second part of the visit, Tian Guang, the director of BY Youth Innovation, gave a keynote speech on "Youth Theory and Market Practice". He deeply analyzed the core logic of brand youthfulness from multiple dimensions such as market trends, insights into young consumers, and brand content innovation.

▲ BY Tian Guang, Creative Director of Younger Innovation Group
Youthfulness is not a superficial trend design, but an ability for enterprises to establish long-term resonance with the new generation
Tian Guang used multiple brand cases served by BY as examples to demonstrate how to establish a real connection between brands and the younger generation through "creative content+experiential scenarios+digital communication". He pointed out that design and communication should not be separated, but should become a unified expression of brand cultural values.
The atmosphere at the lecture was lively, and interactive exchanges were held with corporate mentors on creative career development and brand innovation thinking.

Collaborative Learning between Universities and Industries
At the end of the event, the leading teacher from the School of Art at Yinchuan University of Science and Technology also gave a concluding speech on this study. The teachers stated that this enterprise visit has enabled students to gain a practical understanding of the industry's cutting-edge trends and innovative ideas, providing new directions for their future learning and career planning. They hope that students can transform what they see and learn into creative motivation, and continuously improve their professional abilities and innovative consciousness in practice.

At the end of the event, the leading teacher from the School of Art at Yinchuan University of Science and Technology also gave a concluding speech on this study. The teachers stated that this enterprise visit has enabled students to gain a practical understanding of the industry's cutting-edge trends and innovative ideas, providing new directions for their future learning and career planning. They hope that students can transform what they see and learn into creative motivation, and continuously improve their professional abilities and innovative consciousness in practice.